There are some very common mistakes made by internet cafes owner which may bring down the business. As we might know, it is not elegant to attract customer to come to your internet cafe, especially when you got so many competitors around within your area. It is easier for you to attract customer before you start your internet cafe business. Before the openning, do some promotion like banners, flyers and in your advertising do not fail to remember to state free of price surfing in the first and the second day. It will cause customers from other cyber cafes come to yours in the first two days. People want to now how is the new cyber cafe, is it the same or different from other cyber cafes. Or can be they just want to have free of price surfing! Whatever they think or whatever the purpose, do not spoilt it with common problem of internet cafes.

Computer Crash

The main major problem, which will certainly generate your customer go away, is computer crash. It is really frustrating for a customer if the computer they utilize got crash. They have to wait for reboot or have to utilize another PC. And how will you assure your customer that the other PC will not crash? If this problem is not solved, you will loose some customers.

Make sure your computers ware built by grand brand of hardwares. Even though the specification of those machines is up-to-date, the brand built is also important. Computer built by any cheap motherboard with sound and VGA built-in will definitely crash very often. The worst case is the computer cannot be utilize only after a month you initial your business. You beginning with 30 units of PCs, but in the finish of the month you have only 20 units left! You just start your business and suddenly you have to change 10 units of motherboards!

The best is to use branded PC, such as Dell, Compaq, Hewlet-Packard or if you got little budget, built your own PCs by branded items such as Intel motherboard and processor, dazzling brand of memory and etc. Try to get the best item with your little budget, if may, increase your budget a little. If you cannot afford it, do not install the highest end of games or software. Do not utilize Windows XP. Do not install Half-Life2. Do not install Ms Office XP. But how you could compete with other internet cafes?

Slow Computer

Another problem which will make you loose your customers. When your computer is slow, you cannot install up-to-date software and games. You will contruct those PC crash fairly often if you do that. Although you cannot afford to buy the fastest PC for your cyber cafe, you also should not buy slow PCs. Choose in the middle or a little bit higher than the middle. So you will not be leaved behind by your competitors. If your targetted customers is not gamers, than you will have any problem with slow computer. Install Win98, Firefox browser, mIRC and Ms Office 97 is nice enough. But slow computer still will make you loose in the competition.

Smoke

Do not allow smoking in your internet cafe. Smoking will only attract few customers, but avoid more customers. As always, smokers might get into non-smoker area, but non-smoker cannot. So we should choose the bigger number of customers. In the other hand, smoking will cause your internet cafe stinky and dusty.

Not Enough Computers

The number of computers also has major impact in your business performance. Imagine if your internet cafe is always 100% full. Customers have to wait for their turn. Of course, you will think this is a great sign for your business. But unfortunately, this sign will only bring your business down. In the future, everybody will always thinking your internet cafe is full so they will avoid you internet cafe and go to your competitors internet cafes. So, to solve this problem, you must make sure your internet cafe is always ready for more customer. Your customer will be very happy if there is always available PC for them when they come.

Employee Problem

If you have only 10 units of PCs, manage the internet cafe yourself. You will not able to pay your employee. If you got 20 and above unit of PCs then this is the right number to get a worker to manage your internet cafe. You cannot handle it by yourself. Employee also might bring your business up or down, so you must be very choosy. Some of them might cheat the amount of money paid by the customers and give their friends to utilize the computer free of cost of charge. The best solution for managing your employee is by using the best internet cafe management software. The software must be able to log activity of the employee and be able to detect any suspicious activity by the logged data.

Bad Maintenance

Keyboard and mouse are the most important hardwares for your customers. Think. These two hardwares are the only hardwares interact with your customers. Bad maintenance keyboard or mouse will only make your customer use it for five minutes and then run away. They want the best for what they touch and hold. A higher budget for keyboards and mouses is needed to contruct sure your customers satisfaction.

As a conclusion, you may make sure you are leading the competition if you try your best to avoid those mistakes.