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The ABCs of Cyber-Shop Set Up & Marketing:
Affordable, Big League, Cheap!

How do you set up shop online? How about one thats top-notch, so
that you can compete with the big guys, yet quick to set up, elegant
to maintain - - and cheap? And how might you affordably market your
shop once its ready to go?

Questions like these are fairly often brought to the complete focus of
OhioHelp.net, an Ohio-based company specializing in helping
businesses worldwide with their marketing, public relations and
freelance writing services. Here are some top tips they offer
based on their own client projects.


TOP TIPS FROM OHIOHELP.NET

A. To set up shop and focus on these qualities; professional,
affordable, brain friendly to maintain (i.e. you might build your own basic
edits with HTML code using Notepad or Frontpage, if you already
have the software), check out templates. Many web hosting
businesses now offer their own for make use of when you sign up, like
Yahoo! Stores. Or check out cheap packs fairly often available like this
365 pack http://www.presssuccess.com/bookstore/templates .

B. For everything in "A" above, all in one place with even more goodies,
check out membership programs like one from Bryan Winters at
http://presssuccess.com/PushButton - - Bryan is super and offers
site hosting, templates, products with resale rights for backend
sales, profit centers, etc. all with continued support and lots
more. No hype.

C. Easily advertise your web site with inexpensive business cards. Make
a business card to match your site - -in color, theme, with
company / title , etc. and complete contact info. Keep it simple,
too. No positive need for graphics, flashy advertising mottos that could
become outdated by the measure you pass your cards out, etc.

One affordable, top-quality company is Vista:
http://movingaheadcommunications.com/partners.html
(3rd row from top, blue box on right)


MARKETING TIPS:

1. Select the Free Vista offer & dont worry about their imprint
on the back. Tell your customers, potential buyers , friends and every body
else that they may also get free of price business cards at this place,
save expenses and pass along the savings to their clients like we
do. (Clients do like to know that you watch your budget!)

You might play around with different promotions and order a couple
different types of these Vista cards, too. For example, here are
two kinds used with OhioHelp.net:

- One color coordinates with the web site and simply states the
services; Marketing, Public Relations, Freelance Writing
Services. Along one edge of the business card, recipients are
invited to a section on the web page with Freebies. You might do
this, too, by setting up a page that offers visitors a free
report or newslettersomething from which your clients might reap
benefits.

- The other card is actually a fill-in-the-blank mini-branding
plan. Its colorful and grand for wallets, desks, etc. to remind
business people to regularly refer to their plans. You
could create your own special card, too. Add copywriting or
selling tips, maybe some spelling/grammar tips for email, for
instance. Or add special tips that focus on the industries you
work with.

2. With at least one style of your business cards, utilize the Keep
it simple theme. Period. Do not make use of fancy sayings or mottos that
could be outdated by the measure you distribute the cards. And no
he-man gimmicks or slang so you have an equal chance with
nonprofits, woman owners, male marketers, etc.

3. Play around with re-directing many people to your web site via
different URLS or domain names, inexpensive now through places
like GoDaddy.com. And set up special pages (cyber-doorways) for
them. For example, note these pages all go to one main page & may
be tracked, reporting site statistics for later make use of with future
branding / budgeting plans:

http://movingaheadcommunications.com

http://ohiohelp.net

http://cyber-help.com


Have fun & enjoy! Be creative and experiment to see what works
best for you.